Over the past couple of hours I've been spreading the word about the conference online - through emails, on my own blog, and using Twitter (which is a sort of group instant messaging).
That has led to people coming in with comments on the original post where Sioned asked for advice about social media. It also led to a fresh blog post from Beth Kanter, who is one of the best know bloggers about nonprofit use of social media in, well, the world. Try Googling Beth and see what you get. You'll find her blog is the top hit.
How did that happen so easily? Well, I know Beth, and as you'll see here was co-presenting a workshop with her yesterday even though she was in Boston. She explained there how she has raised several hundred thousand dollars online, as a volunteer, for charities. That's the power of social networking.