Boards need to convince a wider public of their role

Consultant Paul Griffiths gave a presentation about his research into the core issues of governance in housing associations, and in my interview with him stressed that Boards needed not only to be governing well - but to be seen to be doing so.

Boards needed to be convincing people outside their organisations that they were providing strategic direction, challenging performance, and ensuring appropriate partnerships.
The research on Board performance was broadly encouraging, but greater effort was needed to demonstrate transparency. Social media might be a help in this, as well as in internal communication and helping Boards learn from each other.

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